Ishq & Insight
Spreading love through research, art, and technology
Spreading love through research, art, and technology
Everything we create is designed to deepen human connection — through stories, play, research, and innovation.
Books, screenplays, poetry
Interactive experiences, card games
Studies, assessments, insights
Apps, platforms, companies
For thirteen years, every project we've worked on has been exploring the same question: how do human relationships and technology affect each other? We call this relational computing.
The Connection Loops
Human needs shape what we build. The desire for disappearing dialogue created Snapchat. Loneliness drives AI companion design.
Digital tools change how humans connect. AI chatbots inflate expectations of human partners. Memory-sharing apps alter how we process emotions.
How do people form relationships with AI? And when they do, how does that affect their other human relationships?
Six creative universes, each exploring love through a different lens.
with koa & friends to help us cherish and celebrate love
Quotellas capturing the feeling of love
Ishq #2: Firsts
coming soon
Innovate for India with Abhi — because there can be no love without liberty 🐾
Amplifying underestimated voices
Website to recommend South Asian romance based on mood
coming soon
with Kaizu & Kiyu to help us understand ourselves better
Fun science-backed tests to understand how you show up in relationships
coming soon
Understand your relationship with risk to become a better trader
Get your trading profile →
Bringing back the magic of desi rom coms
Rom coms with a desi tadka to light up your movie screens and book shelves 🥰
Friendships tested by mystery, science fiction, and thrill
The second installment deepening the mystery
coming soon